KATHIE LEE GIFFORD TEAMS WITH ITV VENTURES FOR CHILD HELP CHARITY

KATHIE LEE GIFFORD TEAMS WITH ITV VENTURES FOR CHILD HELP CHARITY

Celebrity Kathie Lee Gifford appears in a new thirty minute show hosted by CEO and Founder of ITV Ventures, Donald Barrett on behalf of Child Help.

Founded in 1959, Child Help is a non-profit organization that services severally abused and neglected children throughout the country. In the U.S. alone, four children die each day of abuse and neglect. Child Help Founders, Sara O?Meara and Yvonne Fedderson, have been nominated for the Nobel Peace Prize three times for their lifelong dedication to children.

Child Help has a significant roster of Celebrity Ambassadors such as Jane Seymore, Cheryl Ladd, John Stamos and others. Long time Child Help supporter, Kathie Lee Gifford, recently shot a series of public service announcements along with the long form show in the ITV Studios World Headquarters just outside of Boston in Beverly, MA.

Since adopting Child Help as one of the charities supported by ITV Ventures, the company has donated $65,000. in cash in addition to production services valued at more than $150,000. in an effort to get the Child Help message to the public.

The show, hosted by Donald Barrett and starring Kathie Lee Gifford, is specifically planned to launch the Child Help Alert! Program that informs families when a convicted sex offender moves into their area. Concerned and caring families can subscribe to Child Help Alert! and have the system monitor up to three zip codes for the movement of more than 600,000 registered sex offenders throughout the U.S.

“By entering into this strategic relationship with ITV Global, NutraCea now has a way of informing consumers as well as governments of the world that there are safe and natural options for conditions such as the joint pain and stiffness associated with arthritis, without the health risks associated with use of some of the arthritis drugs that are making headline news today. ITV has recently moved into a world-class call center staffed with customer service representatives who are trained to answer consumers’ questions. The collaboration of ITV and NutraCea is one of the most important keys in fulfilling our mission to ethically communicate our message to consumers that there are safe, natural ways of addressing many of the serious health challenges which face us today,” said Patricia McPeak, Founder and CEO of NutraCea.

Barrett, the father of a four year old daughter, states, “This whole issue of child abuse makes me sick. When I learned about Child Help I knew ITV Ventures had to do everything in its power to bring this important message to the American public.”

ITV Ventures continues to support the efforts of Child Help with plans for future television campaigns on behalf of the organization.

For additional information, contact: Dr. J.J. Meier 949-514-4577 jj@strategengroup.com